Unfortunately, if you phone’s GPS goes into standby or sleep mode during a photo shoot, it will often send the last location the GPS registered, which may not necessarily be your current location. While I have not used these apps much, be aware that smartphones usually disable the GPS when it’s not actively in use to conserve battery. When you snap a picture, the app uses the GPS in your phone to record the location and sends it to your camera over bluetooth. And what if you have multiple cameras? At $200-300 a pop, the cost of outfitting each camera with a GPS unit can snowball out of control incredibly fast.Īlternatively, you can use a smartphone app that your camera manufacturer makes. First, with a GPS mounted to the top of your camera, you won’t be able to mount a flash or a mic there. You can buy a GPS adaptor to mount to the top of your camera, but they come with plenty of drawbacks. However, many cameras still don’t have built-in GPS. If your photos and videos are already geotagged when you import them into Lightroom, the map gets set up automatically. Are You One of the Many Travel Photographers Struggling to Geotag Your Photos in Lightroom Without a Built-in GPS? You can also easily edit and geotag your photos from the map, as well as create collections, tag keywords, and much more. Lightroom’s map feature lets you browse, explore, and view your photos and videos on an interactive map. Map in Adobe Lightroom Showing a Subset of Geotagged Photos I Took on a Recent Trip to Grand Teton National Park in Wyoming
Unfortunately, if your photos aren’t geotagged, the feature is worthless. Videos of the presentation are available for purchase here.An Introduction to the Lightroom Map AreaĪdobe Lightroom comes with a really nice map interface to browse, explore, and view your photos. This study along with several others about images was presented at the LocalU event in August 2021. When I asked Joel Headley what he thought of geotagging images before adding them to Google Business Profiles, he said “it wouldn’t matter since the ‘tagging’ is happening upon upload. If you spend time geotagging photos as a part of your local SEO strategy, I would advise spending that time elsewhere.
We also saw no measurable increases in traffic to the page on the website that we added the images to or the page the GBP listing was pointing to (we could separate the 2 because of UTM codes). We tracked this over the course of several weeks and saw no measurable increases in ranking either organically or in the local pack results. Other GMB fields that impact ranking such as the categories, business name, or website field, generally result in an increase in ranking within 48 hours.
We specifically made sure we added them to the page on the website that the GBP listing was linking to. We also tested adding the geotagged photos to the website for 3 of the businesses in the test. For each listing, we added 3 different images and used an online tool to manually add geotags, a document name, and an image description to each photo. They weren’t listings that had any other SEO efforts at the time of the test. To test this, we picked 5 different GBP listings that were not actively being worked on. We also discovered some programs do this as well – both Google Business Profile (GBP) and Slack removed the geotags off the photos after we uploaded them. As of 2014, many cameras and mobile phones have a built-in GPS receiver that stores the location information in the Exif header when a picture is taken.ĭuring this test, we discovered that certain website platforms don’t support geotags and actually remove them when you upload the images. The Exif format has standard tags for location information. Geotagging photos is the process of adding latitude/longitude tags to an image so that where the photo was taken can be identified. Similarly, adding geotags to the photos on the business website had no measurable impact on organic or local pack rankings. TL DRĪdding geotags to images in Google Business Profile (GBP) listings had no measurable impact on rankings in the local pack. When people talk about what strategies they utilize in Local SEO to get their client’s ranking, I often hear references to geotagging images.
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